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Hi, I’m Jo Smith & I live and run my floristry business (with the help of Olive, our crazy Tibetan Terrier & her side-kick Stanley the Cocker Spaniel) from my home “Borrowdale” in the village of Holton-le-Clay, North East Lincolnshire. I am situated between the towns of Louth & Grimsby and within easy reach of all the surrounding villages.

I have been working with flowers for almost 25 years & have qualifications in floristry, horticulture & teaching, over the years I have won many competitions & awards including an RHS Gold Metal, I’ve learnt a lot, met & taught some amazing people, travelled & enjoyed some wonderful opportunities, all surrounded & submerged in flowers. I love what I do & take the responsibility of it very seriously, it’s the best job in the world and being a part of your lives for all those occasions when flowers take centre stage is a huge privilege. Flowers are present & represent us in all aspects of our lives, they are personal, memorable & beautiful & carry with them your thoughts, feelings & emotions.

I am proud to offer a floristry service for you that is professional, personal & from the heart, with every detail thoughtfully considered, no matter the occasion.

Jo x.

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Mia Collins
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Jo did our wedding flowers for 28.08.2026 and she was truly one of the best decisions made for the wedding. From the very beginning, Jo was so kind, personable and genuinely invested in making our vision come to life. Throughout the entire process communication was spot on, and the skill and quality of the work she did was outstanding. The flowers were very fresh and lasted so well after the wedding, I am now getting them preserved to hold onto their beauty. We got so much value for money too- we would recommend Jo to anyone 🥰
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Ann Schofield
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Thank you Jo for decorating the table for our Golden Wedding Anniversary celebration. It was absolutely gorgeous, just how I had imagined, everyone loved it and it set the scene for a perfect evening. Ann & Richard
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Dawn Coates
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Thankyou so much Jo for our amazing wedding flowers, they were just beautiful. Our theme was romance and the flowers were perfect 💕 Jo is such a lovely lady too, so easy to work with. Would highly recommend 💐
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Serena Buttinger
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We thoroughly enjoyed working with Jo for the whole experience of our wedding flowers. From the initial phone call to the day, we felt totally in safe hands and trusted Jo to bring our wedding flower dreams to life. Jo went above and beyond what we would expect from a florist by staying between our ceremony and wedding breakfast to re-dress the room. She also provided all of our room styling to be in keeping with the theme/flowers. We would 100% recommend Blooms at Borrowdale for your wedding.
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Abbie Pickering
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We couldn’t have been happier with our wedding flowers! Everything was absolutely gorgeous and looked even more beautiful than I had imagined. Calla lilies are my favourite flowers, so having them as part of our wedding day made everything feel extra special. 🤍 The flowers were elegant, fresh and beautifully arranged, and they added the perfect finishing touch to our day. Thank you so much to the lovely Jo for helping make our wedding so special. We absolutely loved our flowers and would highly recommend this amazing lady to anyone looking for beautiful, personalised and stunning wedding floristry! 💐✨ She’s amazing!!
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Robson and Amelia Augusta
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Thank you so much to Jo for doing our lovely wedding flowers. We had a Disco Bloom theme and Jo knew exactly what to do. The flowers were gorgeous and survived high temperatures! Would absolutely recommend Jo to anyone.
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Georgia Groom
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Such a talented lady, obsessed with the flowers they’re absolutely beautiful! 💐
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Victoria Rose
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I absolutely love Blooms at Borrowdale. Jo is amazing. She makes me beautiful flower arrangements for a special friend who passed. I always feel emotional when I see them as she puts her absolute heart and soul into everything she does and it shines through. Thank you Jo for being there when I needed someone to help mend my broken heart yearly x
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Sharon O'Donovan
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The flower arrangements that Jo does are simply the best ....my first bouquet I received was the most wonderful bouquet I had ever seen ..and I have sent a few bouquets to friends myself ....I wouldn't use any other company now ...Jo and her flowers and service are amazing ...
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Katy F
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Amazing every time! Xx

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